Marketing Food for Thought in 08'

SimCo Services

2829 W. Henrietta Rd.

Rochester, NY 14623

SimCo Marketing : Why is marketing to your small or medium business' new customer base so hard? Don't feel alone in your concern. "Understanding their customers better" was the 1 New Years Resolution of 82 marketing executives surveyed by Next Level Strategic Marketing Group. According to 607 marketers (VP or higher) recently surveyed by Anderson Analytics, getting back to marketing basics will be of greatest importance in 2008. In fact, 60% rated it "very important." Marketing basics would include: customer satisfaction, customer retention, segmentation, brand loyalty, and ROI. What are the other 9 most pertinent issues in 08' you ask?.

2. SEO – Search Engine Optimization
3. Personalization
4. Green Marketing
5. Multicultural/ethnic issues
6. Breakdown of Old Media
7. Innovative Branding
8. Viral/Word of Mouth (WOM)
9. New Media
10. Time Starvation

The SimCo Services Team