Is a Recession Really Coming? And, if so, What Does This Mean to my Business?

SimCo Services
2829 W. Henrietta Rd.
Rochester, NY 14623



SimCo Marketing : So we've all heard the reports and seen the figures that point to a "possible" recession, but what does this truly mean to one's business? Should we cut spending? If so, where? How do we keep our pipeline filled with work? These are all frequent questions that naturally occur. It is healthy to have these concerns, but making the best of them is also important.

For years Marketing professionals across the world have begged employers to continue spending Marketing dollars through recessive economic times. It has not been until recent years, however, that the field of Marketing has recognized the power and opportunity in so doing. In fact, in a recent Harvard Business School Publication they noted that there are 8 paramount factors to being successful during a recession.

1.) Research the customer
2.) Focus on family values
3.) Maintain marketing spending
4.) Adjust product portfolios
5.) Support distributors
6.) Adjust pricing tactics
7.) Stress market share
8.) Emphasize core values

For more information on the above topics check-out the full article on-line @ http://www.hbswk.hbs.edu/item/5878.html

The SimCo Services Team

Marketing Food for Thought in 08'

SimCo Services

2829 W. Henrietta Rd.

Rochester, NY 14623

SimCo Marketing : Why is marketing to your small or medium business' new customer base so hard? Don't feel alone in your concern. "Understanding their customers better" was the 1 New Years Resolution of 82 marketing executives surveyed by Next Level Strategic Marketing Group. According to 607 marketers (VP or higher) recently surveyed by Anderson Analytics, getting back to marketing basics will be of greatest importance in 2008. In fact, 60% rated it "very important." Marketing basics would include: customer satisfaction, customer retention, segmentation, brand loyalty, and ROI. What are the other 9 most pertinent issues in 08' you ask?.

2. SEO – Search Engine Optimization
3. Personalization
4. Green Marketing
5. Multicultural/ethnic issues
6. Breakdown of Old Media
7. Innovative Branding
8. Viral/Word of Mouth (WOM)
9. New Media
10. Time Starvation

The SimCo Services Team